This chapter is all about creating a continuum program for your core fan base. In other words, getting them to buy from you consistently and repeatedly. And the first thing to note is that the following info will not be effective unless you have previously built relationships with your fans and they trust you. Most importantly is your email list.
Now it's time to create a Funnel that starts with your freebie (e.g. MP3 for email address) and gradually trickles down to more and more expensive offerings. What comes to mind first for me is merchandise. T-shirts, sweat pants, sox...I definitely see myself getting into the street wear game soon and I imagine my fans will be in tune with that vibe as well. As a higher tier continuum program for fans, I can see myself doing some kind of sneaker of the month club in which I design a T-shirt to match whatever Jordans are coming out and make it available only to those that pay the $2-$3/ month to be in the club.
Overall, I appreciate how this chapter clearly shows you how your music translates into financial success. It's teaching you how to convert your buzz into actual profit. I'm not quite ready to implement all of this but I know I will be ready when the time is right.